Step into the world of Christie’s Chips, where a simple objective meets a spirit of compassion. Founded with a heartfelt mission in Santa Monica, California, Christie embarked on a culinary journey to ensure that everyone, regardless of dietary preferences, could savor the timeless delight of potato chips. With meticulous dedication, she perfected four nostalgic flavors, inviting both vegans and non-vegans to indulge in crispy bliss crafted from premium ingredients.
At Christie’s, food stories aren’t just narratives—they're love stories, shared with families, friends, and communities. Enriching lives and spreading joy is at the core of our ethos. Through every savory crunch, we aim to put a smile on another’s face, offering a small piece of happiness to make the world a bit brighter.
Our branding strategy for Christie’s embodies this essence of joy and nostalgia. With clean forms and non-traditional placements, our logo quietly communicates individuality and simplicity. Inspired by the vibrant energy of California, our color palette evokes freshness and vitality, while bold design elements ensure our products stand out on the shelf.
Forever familiar yet always fresh, Christie’s Chips are a celebration of simplicity and delight. Join us in our mission to "Eat Happy" with Christie’s, where every bite is a testament to our commitment to spreading joy.
FOUNDING PARTNER
Christie’s Chips
INDUSTRY
Food & Beverage
SERVICES
Strategy
Identity
Creative
Wesbite
